Karen Van der Aa
Keynotes & speaking

I speak best for people who are allowed to speak back.

A good keynote is a story you hear and feel. I tell it in a human, recognisable way, and I confront where it's needed. Sharp questions, humour, and content that's solidly grounded, without needing a PhD to follow it. For leadership teams, leadership events and strategy days.

New keynote

Be wild. Be reliable.

Leading when you don't always have all the answers.

Your own behaviour is the blueprint of your company.

Every organisation needs ambition. The Pippi Longstocking feeling: I've never done it, so I think I can. But the moment the market shifts and nobody knows where things are heading, everyone looks to the top. Whatever leadership does then gets copied. A self-aware leadership team is an asset. One full of blind spots is a threat.

In 2020 I bought my own company back, in the middle of a crisis. Then I made almost every mistake an entrepreneur can make. In this keynote I hold up the mirror to myself first. Then to the room.

What your audience takes away

  • Why the behaviour at the top is the blueprint of your organisation
  • Where a team's energy leaks away, before anyone notices
  • CARRP: five concrete behaviours an organisation can build on
  • How to keep your strength when it really matters

For: executive teams and C-level · entrepreneurs and founders · managers and teams

Format: 45 to 60 minute keynote · Dutch and English

Book this keynote
Karen on stage during a keynote
Other keynotes

Each tailored to your audience.

01

The Generation Confrontation

About generations as a magnifying glass for how we deal with difference and change. With science, context and a healthy dose of confrontation. We leave the boxes at home.

02

Behaviour as strategy

About why a strategy only exists once it becomes visible in daily behaviour. And what that asks of systems, leaders and people.

Karen on stage during a keynote
Karen during a presentation
Panel Belgium Startup Awards
Panel conversation book launch
Why me

A mirror from the inside.

I combine what rarely comes together: the eye of a historian who recognises patterns, the depth of a therapist who sees what moves beneath the surface, and the honesty of an entrepreneur who has lived it herself. Mistakes included.

That's why I step on stage with a mirror. And I'm the first to look into it.

  • 20+ years of business experience
  • Therapist & historian
  • Entrepreneur, founder of First Floor
Three formats, one thread

What a session can look like.

Keynote

45 to 60 min

Inspiring and activating, for large groups. I open with a provocative statement, build a framework with recognisable cases and close with a concrete invitation to the audience.

Workshop

half a day

In-depth and interactive, for teams and managers. Participants work with the insights themselves, applied to their own context.

Day opener or panel

on request

A sharp start to a wider programme. I set the tone and give the audience a shared vocabulary for the rest of the day.

On stage

The real conversation starts after the applause.

I talk with my audience. I invite, I challenge and I leave room for silence. What stays is a conversation that carries on in the hallways, in the car home and in the leadership meeting the week after. That last one is the only applause that really counts.

Karen on stage during a book launch
Practical

Questions that often come first.

Book me

Ready to set your audience in motion?

Send an email with the date, the audience and what you want to achieve. Then we'll look together at whether I'm the right voice for your moment.

Antwerp & on location